It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start […]
Resources
Your Keys to Digital Marketing Success February 28
Your Keys to Digital Marketing Success is a one-day event February 28th at College of DuPage. The day includes 5 Education Sessions featuring 8 Digital Marketing Experts, Two Keynote Speakers, Email Marketing Lunch Panel with Constant Contact, Networking, One-on-One meetings with Digital Marketing Experts, a Private Facebook Group, and more. The morning Google My Business […]
Non-Profit Branding
How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand. Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]
Turn A Change Into An Opportunity For Your Brand
Weiskopf Consulting has addressed both Strengths and Weaknesses in your brands SWOT analysis. As we look at Opportunities, it is important to be sure you understand Opportunities before you address them specifically for your brand. An Opportunity is an external factor, something you and your brand have no control over, in comparison with both Strengths […]
Have Identified The External Forces Threatening Your Brand
Weiskopf Consulting has been progressing through your brands SWOT analysis discussion of internal Strengths and Weaknesses then external Opportunities. Finally we have landed on the external and negative, Threats. Anything that could negatively impact your company externally is a Threat. While you can not control a threat, you can control how you prepare and handle […]