Social Media is the Yellow Pages, BBB (Better Business Bureau) and Consumer Reports rolled together. It is where consumers go to find what they need and what reviews say about your product or service. According to Google, 97% of consumers use the web to search for local businesses. Are your Socialy Visable?
Social Media Means Marketing
Create a calendar of posts and articles that fits your marketing goals. Does each post have a CTA (Call-to-Action) or purpose in your marketing plan?
Content matters! Remember it is all about them! 80% should be valuable (50% Hints & Tips, 20% Interesting or Entertaining) Only 20% should be Promotional.
Why do you Share? Your content needs to be Useful, Engaging, Visual or Emotional. Be creative use photos, videos and humor.
Review, Respond & Engage
You need to engage with you followers. Always reply, like or comment back when someone reacts to your post. This is the begging of an online relationship. Review your posts, see what your followers like and do more.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, individual social media channels, email, and their websites to connect with their current and prospective customers. If you are not using all the tools available to you then you're lagging behind and missing opportunities to connect with your customers.
Make a plan and get more customers. We can help!