Having the right online presence is essential to growing your business. You need to be visible and social. All businesses, no matter how small, should have a website that is Search Engine Optimized (SEO). It needs to be mobile, informative and engaging. Somewhere between Wikipeida and Amazon. Your website needs to communicate who you are, what you do and how you can help the consumer.
Creating a clear strategy and plan will make for compelling Call-to-Actions which will increase your visibility.
CUSTOM MOBILE FRIENDLY WEBSITES
Nothing is more important than your first impression. Your sites need to be Customized for Search Engines (SEO), Branded correctly with a compelling Call-to-Action, and you need to Engage with your audience. Anyone can put up a FREE website, but "You get what you pay for".
Did you know that Google ranks your website according to its Mobile Friendliness along with SEO, and if it does not pass the test, it does not appear in the mobile search results. (Take the test Here) 80% of local searches are now on a smartphone.
WHAT MAKES A GOOD WEBSITE
A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company. Your website is your business card. A good website grabs your attention and evokes emotions making you want to stay. It’s intuitive, easy to use and gives you a clear reason why you want to browse it. It has clear copy, clear CTAs and nice visuals.
FOUR BASIC DESIGN TIPS FOR YOUR WEBSITE
“Susan Papierski, Executive Director
As Director, Glen Ellyn Food Pantry, I have been working with Virginia for the past 5 years. Virginia is extremely knowledgeable and current with trending practices ... we are fortunate to have Virginia and her team as a resource for IT development of our Pantry! Of equal importance is Virginia's immediate response and availability when important needs arise.
Thank you, Virginia, for being a great part of our Team at the Food Pantry!