Having the right online presence is essential to growing your business. You need to be visible and social. All businesses, no matter how small, should have a website that is Search Engine Optimized (SEO). It needs to be mobile, informative and engaging. Somewhere between Wikipeida and Amazon. Your website needs to communicate who you are, what you do and how you can help the consumer.
Creating a clear strategy and plan will make for compelling Call-to-Actions which will increase your visibility.
CUSTOM MOBILE FRIENDLY WEBSITES
Nothing is more important than your first impression. Your sites need to be Customized for Search Engines (SEO), Branded correctly with a compelling Call-to-Action, and you need to Engage with your audience. Anyone can put up a FREE website, but "You get what you pay for".
Did you know that Google ranks your website according to its Mobile Friendliness along with SEO, and if it does not pass the test, it does not appear in the mobile search results. (Take the test Here) 80% of local searches are now on a smartphone.
WHAT MAKES A GOOD WEBSITE
A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company. Your website is your business card. A good website grabs your attention and evokes emotions making you want to stay. It’s intuitive, easy to use and gives you a clear reason why you want to browse it. It has clear copy, clear CTAs and nice visuals.
FOUR BASIC DESIGN TIPS FOR YOUR WEBSITE
Each page of your website should have a clear purpose. It will most probably sell your products and services, generate leads or build your brand. Ask yourself what is your customer going to look for on your website. Will it be information, purchase, entertainment?
None of your website visitors will have time to read essays about your products or services so remember about the main rule of content writing: clear communication.
Your website needs to be eye-catchy so visitors want to explore it. If it’s unattractive and old-fashioned, it might mean that you don’t care about improving your product or services. Even if you’re not a web designer, you should have an impact on how your website is going to look.
Think about creating a logical page hierarchy with clickable buttons and categories. Also, remember about the “three click rule” of clear navigation. This rule means that users should be able to find the information they are looking for within three clicks.
“Susan Papierski, Executive Director
As Director, Glen Ellyn Food Pantry, I have been working with Virginia for the past 5 years. Virginia is extremely knowledgeable and current with trending practices ... we are fortunate to have Virginia and her team as a resource for IT development of our Pantry! Of equal importance is Virginia's immediate response and availability when important needs arise.
Thank you, Virginia, for being a great part of our Team at the Food Pantry!