Improve your Online Presence!
Having the right online presence is essential to growing your business. You need to be visible and social. All businesses, no matter how small, should have a website that is Search Engine Optimized (SEO). It needs to be mobile, informative and engaging. Somewhere between Wikipedia and Amazon. Your website needs to communicate who you are, what you do and how you can help the consumer.Creating a clear strategy and plan will make for compelling Call-to-Action's which will increase your visibility.
Nothing is more important than your first impression. Your sites need to be Customized for Search Engines (SEO), Branded correctly with a compelling Call-to-Action, and you need to Engage with your audience. Anyone can put up a FREE website, but "You get what you pay for".
Did you know that Google ranks your website according to its Mobile Friendliness along with SEO, and if it does not pass the test, it does not appear in the mobile search results. (Take the test Here) 80% of local searches are now on a smartphone.
Social Media is the Yellow Pages, BBB (Better Business Bureau) and Consumer Reports rolled together. It is where consumers go to find what they need and what reviews say about your product or service. According to Google, 97% of consumers use the web to search for local businesses. Are your Socialy Visable?
Social Media Checklist: Are your Platforms...
- Branded correctly
- Citationed consistently across platforms
- Audience Defined
- Content Shared
- Using Google Analytics
Digital Marketing Plan
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. If you are not using all the tools available to you then you're lagging behind and missing opportunities to connect with your customers. We can help!
Make sure your emails are responsive so that wherever your customers are viewing your content, they can easily get the information you are sending and are able to respond to your "Call To Action".
Make sure you follow the newest best practices. Always use the "Subject Line" and "Pre-Header Text" correctly. Make sure your "From" email address is clearly from Your Business or Brand. Remember, the content should be what the customer is looking for. It's all about them.