How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand. Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need a story. Telling the story of your non-profit is a way to showcase the passion you have for your mission and create an emotional tie with your audience. That passion builds trust for your brand. Think about the reason the non-profit started. What continues to motivate the team and evangelize both the donors and volunteers. Make sure your tagline is consistent to that message. Give potential contributors an inside look into the non-profit through your story.
Your non-profit is so much more than just a group of individuals. Your non-profit is an army of motivated and passionate people committed to a mission. The story of your non-profit should touch the hearts of both the current and future donors and volunteers. The passion of your story will connect with your audience and grow over time with the consistency of your messaging building trust.
Passion, Trust and Consistency are the three pillars to building and maintaining your brand. Assess your brand to ensure you are telling your branding story with passion. The Wieskopf Consulting Non-Profit Branding Checklist is available to help you tell the story of your brand. Contact us at 630 474 3412 if you need help with the story of your brand or would like a free digital assessment of your non-profit.
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