It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start […]

How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand.  Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]