Social media is another way we can connect with our targeted audience. There are a variety of social media platforms we can use to tell our story in multiple formats in order to talk to our clients. Building your brand means being consistent across every single interaction; such as, consistency in tone of voice in-person […]

Your brand image is like your fingerprint. It’s complex and unique. It belongs only to you. Interestingly, branding includes more than just font, colors and logo design, though these are very important aspects. Branding is an experience and a journey provided to the customer. From outward appearance, to more intricate processes, UX design to CX, […]

As a business owner, you want to stay connected to your audience. Whether in person, or online, you need to find ways to adjust and improve your customer interaction. An excellent way to grow your relationship with your client is through email marketing, and specifically, a special tool like email automation, which is useful for […]

Email may seem like a thing of the past, but really, it’s present, past and future. It’s a powerful tool, accessible and ready to use. Did you know email marketing best practices are constantly adapting? Practices have changed plenty in these last 6 months than the last 6 years! Experts have been predicting the downfall […]

I’ll be frank, because we’ve really gone through a challenging year, haven’t we? There’s nothing to hide, and we shouldn’t ignore the hard journey. In fact, let’s be transparent about what we faced. Because, stepping forward into 2021 means looking in the mirror—looking at this year in hindsight 2020— so that we can grow. I […]