Social media is another way we can connect with our targeted audience. There are a variety of social media platforms we can use to tell our story in multiple formats in order to talk to our clients. Building your brand means being consistent across every single interaction; such as, consistency in tone of voice in-person and in emails, consistency in logo, color, and design. Brand isn’t just logo; brand is a complete package that your customers receive on so many levels.
How does your brand make the client feel? If you have multiple social media platforms, are you consistent across these channels? It’s a challenge, for sure, but we should always expect a good challenge.
Today we’re here to give you 7 simply attractive strategies to manage your brand across social media.
1. Update Your Accounts
Make a list of active platforms you’re using. Prioritize your active platforms. Are there any old accounts that haven’t been updated in two to three years? Time to update. How about over three years? Consider its use, then consider removing it all together. It’s better to keep a quality account over the quantity of accounts. Think about the first impression from someone who finds the old social media account instead of the new, shining social media account. Yikes. Alright, last but not least, make sure all your information, including contact information, is accurate, consistent and complete.
2. Identify Your Special Content
What is that special perspective you offer in your content? Basically, identify your area of expertise. This may just start with knowing your brand, your story, and philosophy as all of this can contribute to the conversation you want to share and image you want to bring forth. If your social media contains everything under the sun, and random posts (unless ‘random’ is what your brand is establishing), then you may receive an inconsistent follower count, and you may not be taken as a serious professional in your field. Social media content is useful when it’s focused, sharing a specific niche or area of expertise and engaging in a unique way while providing something the client wants.
3. Multiple Account Usefulness
Review your content across all your platforms. What are people responding to? Which posts or topics have the most flare and likes to them? You can observe your own channels and learn from the behaviors you see to make the best use of your time and social media activity.
If useful to your company needs, you can create different accounts per specific area of focus. Several social media accounts means more work for you or your social team, so you will have to determine if this is the right step for you. If you have multiple locations with a variety of departments, consider multiple social media accounts. Why? Different location means different targeted audiences. Demographic, time, age, gender, and income are a few factors that impact your audience. And if you have a variety of services and products, multiple accounts are a must. Why? Each account will cater to that specific product or service, which removes confusion on part of the client. The client should understand exactly what is being offered from the first click.
4. Use Social media Management Software (use an App!)
Hey, this sounds like a good line, doesn’t it? “Connect Your Social Media World with an App!” Have you tried logging into each individual account making countless log in and password mistakes? Copied and pasted each post into, like, five different social media accounts? The exertion this takes is unbelievable. Get an app to take off that burden. You can cross-post, log in, and schedule posts all in one go, saving valuable time and energy. It’s worth the investment. Here are a list of some good ones: Buffer, Hootsuite, Sprout Social. Plus, an article that’ll be useful for you— social media management tools. There are also some free options available like using the cross-post feature Facebook, Twitter and Instagram offer.
Does each social media platform contribute something valuable to your brand?
Questions to consider as you start your journey to manage your brand across social media.
- How many accounts do you own?
- How many are active or inactive?
- Why do you need each account you do?
- What is your goal, plan, strategy and purpose for using each?
It’s essential to know the why behind your decisions, and we’re always here to help with that. Leave a like and comment below, and give us an email or call.
5. Create a Strategy or Editorial Calendar
This one is short and sweet. Make a schedule for when you should post to stay on top of the social media game. Posts should be shared on a regular or constant basis. Share your calendar with your social team.
6. Monitor and Engage in Activity AKA: Social Listening
Listening is also a skill across social media. Your company is creating a conversation and building a relationship with their customers. And countless other conversations are happening, so why not be a part of that as a way to stand out? This is called social listening and businesses use it as strategy to connect with customers, measure their social media reach, analyze and understand trends, as well as giving the best customer support. Listening for conversations that are relevant to your brand is a necessary part of managing your social media. What this means is using tools to track keywords and hashtags. Using social listening is also a way to put yourself in the customer’s shoes. What are they searching for or asking? Know their questions even before they ask it. Tracking things like keywords means you can use those specific keywords in your SEO to help increase interaction and grow your social media activity.
7. Establish a Good Habit for Consistent Branding
Think about visuals, designs or logo design your brand is represented by. Are you using those designs in the best possible way across your social media account(s)? Each social media platform calls for a different layout. For example, for your Facebook banner and profile picture, are the images or designs reflecting your brand in the best professional way?
Brand is also your professional reputation. Voice, image and tone are the top three areas you want to focus and be consistent in. Establish your voice and tone in a detailed written guide that can be shared across your team. If a team member is giving customer support or writing a social media post, they should be following your voice and tone guide to ensure consistency in your brand.
Thanks for reading along with us to discover these 7 strategies for how to manage your brand across social media. Take time to understand the resources you have and use them wisely to get the best out of social media. Prioritize your plan about building relationships. It took Nike 15 years to get where they are today. 15 years of determination and consistent communication. Think about progress, not perfection, as I like to remind my clients. We can provide a FREE digital assessment, just click the link below.
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Virginia Weiskopf, Personal Technical Guide
Over 20 years of expertise providing technical solutions that let you focus on your business.