Weakness SWOT Analysis with Social Media Marketing

It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start by rating your weaknesses in terms of both severity and priority. Some may be more obvious, and some make take more time to identify.

Non-profits are commonly plagued with the “Founder’s Syndrome.” Commonly known as the difficulty faced by an organization when one person or small group maintains a disproportionate power and influence after steering the organization through a tough time, perhaps the initial start-up, growth spurt, financial collapse, etc. This struggle can lead to a wide range of problems for the organization.

Once you have identified and prioritized the weaknesses, incorporate space for “potential solutions.” Likely a work in progress and the beginning of a detailed “To Do” list. For non-profits with the Founder’s Syndrome, realize that once those challenging times are over, the decision-making needs of the organization change, requiring mechanisms for shared responsibility and authority. Apply this to your social media strategy by creating a policy for your social media interactions.  Facebook has 6 different page roles with a wide range of authority to ensure the proper person is in the proper role.

Only then will you be able to successfully build upon your business/organizations strengths, correct its weaknesses, capitalize on opportunities and eliminate threats. Do you need help analyzing these weaknesses? Weiskopf Consulting can evaluate your digital marketing efforts and meet with you for a free one-hour consultation to help move your business forward.