Think about the most memorable marketing campaigns you’ve encountered. They all have something in common, don’t they? They make a splash, shake things up, or help us perceive concepts in a brand new way. As 2020 draws to a close, you can achieve similar out-of-the-box results – and the best part is, it's surprisingly cost-effective in the digital space.
So why not get started right now? Attract new customers with these five creative marketing ideas. Action Items for each step is in red.
Re-Purpose Existing Content
Your biggest opportunity may be sitting right in front of you. Look at all the content you’re currently sharing, and consider creative new ways to present it. Do you have a video that earns a lot of attention? Break it into smaller chunks, and serve it up in a series of educational e-mails. Is there a blog post performing especially well? Transform the topic into a video interview or roundtable discussion. Google adores fresh new content, and it’s likely your audience does as well. This approach doesn’t require re-inventing the wheel, but it could net you tons of new interest. That makes it powerfully effective.
Action Item: Make a list now of your content then make a list of what you are doing now that can be used and re-used as content!
Get Inspired by Graphic Design
People tend to absorb information visually, so consider prioritizing graphic design in your ads and outreach efforts. Don’t shy away from bold or vibrant images. See if you can tell a story, present an idea, or invoke compelling emotion at a glance. Incorporate links, buttons, and borders in eye-catching colors that reflect your brand identity. Once you master this approach, your audience may start anticipating what you'll show them next. Remember the old adage: A picture is worth a thousand words.
Action Item: Go to Canva and create something new!
Explore Brand-Aligned Giveaways
Giveaways and contests are tons of fun. That’s probably why they tend to earn engagement online. So think about some great low-cost prizes or freebies you could offer your specific target audience. Don't be too random; choose items that align with your brand somehow. Then focus on inventive ways to encourage audience participation. Could you promote an entry in exchange for a Facebook like? Two entries in exchange for a business referral? Could you request specific feedback on a YouTube video, then choose the 100th comment as your winner? Just remember to keep your qualification process simple, so people don't get confused. This giveaway is also not about you, it is about engaging with your customers. Showing them your product or service
Action Item: Create a Canva graphic to ask for a referral and post across your social media.
Make It Personal
Your customers don’t want to hear all about your business. They want to hear how your business can solve their problems. It’s a subtle yet crucial distinction. No wonder personalization is becoming increasingly important in the digital marketing landscape. People want to feel like you see them as individuals — that you know them personally and understand their pain points. Tap into this dynamic by trying some of the following strategies:
- If you haven’t already, start making sure your e-mails address each recipient individually. Include custom fields like first name, company name, and/or industry.
- Use analytics to look at which pages people visit most on your website. As you figure out what resonates, you can fine-tune your content to make sure it’s targeting key concerns. Similarly, you can serve up display advertising that reflects specific visitor interests.
- Start exploring the magic of 1:1 video. Companies like VidYard and HubSpot make it easier than ever to create personalized, prospect-focused video snippets that really grab interest.
Action Item: Create your emails with First name customization.
Try Frames and GeoFilters
Facebook frames are a fun way to gain a following for your upcoming event or product launch. They’re also a great way to promote a worthwhile cause. Once you’ve created your Facebook frame, you can invite people to use it on their profile and quickly increase awareness. Along those same lines, creating a branded SnapChat GeoFilter is a super-affordable way to “get seen” in a specific geographic area. These are especially effective for fundraisers and non-profit charity events.
Action Item: How to add a frame to Facebook
If you’re having trouble getting started – or just want more ideas – we’re here to help. Our experts can suggest lots of new opportunities to improve your digital presence.
Request a FREE Digital Assessment.
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