2021 is fast approaching. Regardless of your business size, it’s time to take a critical cue from the retail sector. Anyone who’s ever gone holiday shopping knows that buyer activity tends to spike in November and December. Of course, your own seasonal business patterns may vary — and COVID has definitely impacted this year’s economic landscape. But you can still take some targeted actions in the next 30 days, and increase customer interest.
Below, we share four general marketing and branding tactics to help you finish strong in 2020.
1. Resist Downtime
Sure, the holidays may seem like the perfect time to take it easy. But with just a little extra planning, you can accelerate into the New Year with enhanced confidence. If things start slowing down, use that extra time to begin planning for Q1 and beyond. Set up some e-mail templates and post-holiday event promotions. Start researching new white paper and blog ideas, using digital tools like the Google Keyword Planner. Explore new visual content that could help boost customer engagement. Watch our FREE Friday Skills Training Videos to enhance your capabilities in all these areas, and more.
2. Leverage Leftover Funds
When you hear the word “leftovers,” maybe you think of turkey sandwiches. But don’t forget that your prospective buyers often have leftover budget dollars as the year winds down. Help them put this money to good use by promoting solutions that speak directly to their needs. In many cases, organizations will lose whatever funds they don’t spend. So segment your list, set up some e-mails, and encourage savvy investment in your products or services.
3. Start Thinking Mobile
According to the latest statistics, more than half of U.S. internet usage currently comes from mobile devices. That number is just going to keep escalating in 2021. That means you need a responsive website that displays well when a user is swiping and scrolling on a smaller screen. Also remember that earlier this year, Google’s algorithm changed to start rewarding more mobile-friendly sites. Now is the perfect time to examine your site structure, and see where you can update your content so it’s more accessible.
4. Make changes that will position you to thrive in the new “NORMAL”
Nothing will ever be the same. Yes, someday we will go back out into the world and interact with customers as we once did, but new habits have formed. Some WFH and Online interactions will stay in place along with how consumers find services and items they want/need. Are you in these spaces?
Want additional ideas? We’re always happy to help. We can expand your digital presence, fine-tune your website, teach you effective new skills, and more.
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