You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy? Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal strengths […]
Resources
To Facebook or not to Facebook, that is the Question…
What to do about your personal data? I will have to break this into different parts since there is so much information to cover and links to share. Personal Data: Facebook and other sites How data is collected and used Business Pages and how you also use this data The first thing you want to […]
2018-1-22 Strengths SWOT Analysis with Social Media Marketing
“The definition of insanity is doing the same thing over and over again, but expecting different results”. – Albert Einstein Likely you are familiar with the term SWOT analysis. Most commonly defined as the process that identifies internal strengths, weaknesses, as well as external (potential) for both opportunities and threats. Like many […]
Digital Year End Review
It is December and that means it is time for a year end review. Commonly the focus is either financials or personnel, but have you thought about your business digital marketing efforts? Tackling the overarching questions of “Were you happy with your digital marketing efforts?” or “Did your digital marketing increase your sales?” are […]
Balancing Work and Play
So often you hear the holidays referred to as “The Most Wonderful Time of the Year.” So why do they seem to hard to maneuver. Hopefully this checklist can make it more enjoyable. 1. Show your gratitude. You are likely not the only person trying to make it through the holidays. By showing your gratitude it […]