Weiskopf Consulting has addressed both Strengths and Weaknesses in your brands SWOT analysis. As we look at Opportunities, it is important to be sure you understand Opportunities before you address them specifically for your brand. An Opportunity is an external factor, something you and your brand have no control over, in comparison with both Strengths […]
Have Identified The External Forces Threatening Your Brand
Weiskopf Consulting has been progressing through your brands SWOT analysis discussion of internal Strengths and Weaknesses then external Opportunities. Finally we have landed on the external and negative, Threats. Anything that could negatively impact your company externally is a Threat. While you can not control a threat, you can control how you prepare and handle […]
You Completed Your SWOT Analysis, Now What?
You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy? Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal strengths […]
2018-1-22 Strengths SWOT Analysis with Social Media Marketing
“The definition of insanity is doing the same thing over and over again, but expecting different results”. – Albert Einstein Likely you are familiar with the term SWOT analysis. Most commonly defined as the process that identifies internal strengths, weaknesses, as well as external (potential) for both opportunities and threats. Like many […]
Digital Year End Review
It is December and that means it is time for a year end review. Commonly the focus is either financials or personnel, but have you thought about your business digital marketing efforts? Tackling the overarching questions of “Were you happy with your digital marketing efforts?” or “Did your digital marketing increase your sales?” are […]