Do you want to start using highly effective digital marketing tools to generate more leads in the long run? In this blog post, you will learn about two ways to generate more leads: CTA’s and Landing Pages. It may sound intimidating, but we’re here to simplify it.
Help inspire visitors to become leads by creating a landing page with a singular clear call-to-action.
What is a Landing Page?
Well, a landing page is not your website homepage. A landing page is specially designed page that a visitor is sent to from your marketing efforts.
Your website exists to give company information, but the landing page only has one path with clear and concise copy that leads to exactly one click: call-to-action.
The best landing pages have:
- No distractions or fluff.
- Simple design and format that is short.
- Specific language with a singular goal.
- A call-to-action.
Your landing page will only be helpful if you understand your goal and the action you'd like your visitor to take. Is your goal to drive a visitor to an event? To promote a new product? To promise a free guide or eBook? To have the visitor sign up for your email newsletter in exchange for a free eBook?
A landing page will have 2 very important things. A form and a CTA, or call-to-action. The form will be a basic sign-up form to collect information like email, name, interest, etc.
Okay. What is a CTA?
It means Call-To-Action. The call-to-action is a clear phrase that may lead a visitor to take action. It’s a button or special word that will be easily seen. You can create a call to action for every digital presence: your website, emails, and landing pages. A great call to action isn’t made just for the heck of it; it will be created with purpose and offer value to your visitor. Remember, it is all about them!! They will be clicking this button for a reason.
There are numerous and simplistic CTA phrases. Examples include: “Click to Read Today,” “Subscribe to our blog.” It can be as simple as “Read,” “Click,” “Go.” You’re gently pushing the visitor to take an action, because you have something important and relevant to give to them (like a blog post or eBook).
The best call-to-actions are:
- Easily visible; it pops out in color!
- Strategically placed on the page, so that it stands out quickly.
- Offers relevancy and value for the client.
- Simplistic in language.
Think of the CTA as your best-friend. It should always accompany your website, email, ad, ppc ad, or landing page. A call-to-action that is strategic and effective can increase monthly revenue by 83%.
Essentially, the landing page and CTA will work in harmony to help you generate more leads.
If you’re interested in learning more or creating a landing page for your own needs, call us today, 630.320.2991. We are happy to help.
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Virginia Weiskopf, Personal Technical Guide
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