Branding

Happy #WorldWideWebDay! Wasn’t it fun and exciting when the internet debuted. Suddenly information and soon after shopping was available immediately, just a click away! Fast forward to today where life seems unimaginable without the web but it has become so much harder for us digital marketers to stand out among the competition and impact our bottom line. We are constantly plagued with issues regarding:

• breaches in privacy and security
• General Data Protection Regulation implementation on May 25, 2018
• Google Chrome started marking non-HTTPS sites as ‘not secure’ as of July 2018
• Social media bots vs real people
• Copyright and plagiarism

Back to that desire to actually stand out amidst all of the present day concerns of the internet. We all know a post isn’t enough anymore. It takes a digital marketing plan based on strategy.
Have you thought about:

• What are you KPIs? (Key Performance Indicator)
• What’s your ROI? (Return on Investment)
• Do you use video? Is it working for you?
• Do you Livestream?

Thankfully today there are free services and DIY internet tools to help make the process easier. Maybe it is time delegate or outsource your digital responsibilities to a specialist because you can no longer juggle them anymore. Or maybe you know you need professional help to stay up to date on this every changing technology. After all, would you put in a new plumbing line or change an electrical fixture? No, you call in the experts.

Weiskopf Consulting can help you navigate this new world, contact us today.