Keep Your Brand Consistent
Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of your brand but the brand voice. This is a major component of a cohesive brand. Strategically decide how to differentiate your brand with how you present your content.
Color | Photo style | Logo | Tagline | Typography
When acquiring handles and accounts in social media, attempt to claim your brand name in numerous platforms. You may not plan to use say, Snapchat, but you would not want someone to confuse your brand with another of the same or similar name.
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.