Wouldn’t you agree that looking at your business analytics is like a walk in the park? I’m just joking. Reviewing your business analytics is more like a walk through wet sand. Oftentimes, we can review data, and then put it on hold. It’s easier that way! In today’s blog post, we’re honestly here to make analytics and data easier to chew and view. Thank you for coming along with us as we give you insights about choosing the right data to look at.
Let’s discuss the basics first in a non-technical way.
What are business analytics?
Business analytics is information about what’s happening behind the scenes. It’s the data, numbers and statistics. Think of analytics as the behind the scenes of each of your departments. What would the social media department look like behind the curtain? Analytics would show things like demographic and age statistics, or what the most popular time to post is. There could be the Constant Contact email department. Analytics can show you what’s the open and click through rates. Then, the website department. Analytics here can show you how long a user visits your website or how much traffic there is.
Analytics’ is information, data, insights, and stats you can read in order to gain valuable knowledge that can help you make strategic decisions.
How do I choose the right data to look at?
First, consider the tools you need or have accessible to you. When reviewing data, start small, then gradually broaden the types of data you focus on. Starting with Facebook Insights or Google Analytics are great tools, but it can be a daunting task if you don't have experience with it. We recommend starting with click-through-rate for websites, or Likes and Reach for Facebook pages, as you learn more about what data is most important to your organization.
Next, ask questions to help you find your focus and define your goals.
Focus on your business, your goals, and determine what data provides you actionable data to make decisions.
If your goal is conversions, then focusing on data related to reach or impressions wouldn't be a wise decision. Conversely, if your starting goal is building awareness, focusing on conversions wouldn't help you decide on how effective your organic or paid ads are.
After settling on the types of data that you believe would be most beneficial for your organization, reassess every month or two to make sure the data you have chosen matches up with the business goals that you have. Don't worry about looking for trends in one day or one week even.
Look for trends in one-to-three-month views.
Get ready to review your own data and analytics!! Please take advantage of our free gift to you.
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Virginia Weiskopf, Personal Technical Guide
Over 20 years of expertise providing technical solutions that let you focus on your business.