Today is #BringYourMannersToWorkDay. This day is dedicated to reminding people of the importance of treating others with courtesy and respect. Since many of us spend more time at work than home, professional relationships play a key role in our lives.
Check out this video of Steve Carell from NBC’s The Office. Clearly the video was an example of how not to treat others, especially customers. Have you thought about how you treat your customers in your email marketing?
How many times have you gotten an email with a grammatical error? What about a mis-spelling? Have you ever received an email with a double salutation?
“Dear First Name, Hello there”
While none of these mistakes are massive problems, they all show a lack of respect to your customers. Any easy fix is one of two things. Hit the “preview” button prior to sending your email. Test all of the links to ensure they work properly. Review the content. Send yourself or a colleague a test email to have them proof it. Make sure all the key components are correct, phone, address, email, etc. It may only take a minute, but the impact is immense.
Show your current and potential customers their importance by treating them with professional manners and remember it is all about them and their needs. Check out this quick email marketing assessment to ensure you are using your professional manners. Contact us at firstname.lastname@example.org to get help with your email marketing strategy and execution.
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P.S. Join us February 25, 2019 for Keys to Digital Marketing Success!