Think about those bright fall leaves, twirling down to the ground. It’s a great reminder that every day, millions of e-mails dance across the internet and hit recipient in-boxes with a painful, unopened thud. Make no mistake: e-mail marketing won’t fade away in the age of COVID-19. It’s just too quick and efficient! In fact, the total number of business and consumer e-mails transmitted daily reached 293.6 billion in 2019, and that figure is projected to keep on climbing.
We want to make sure customers actually engage with your e-mails this autumn. So touch base with us for a professional consultation. Also try a few of these fall e-mail marketing tips:
1. Streamline Your Message
These days, more and more people access e-mails via mobile phone. They may also be trying to balance remote work, home-schooling, and more due to COVID-19. That usually means way shorter attention spans. So keep your messaging crisp and to-the-point. Include obvious calls-to-action, since most readers tend to skim. Also put some white space around your text, because it lets readers grasp your main ideas at a glance. It also helps your layout look more polished.
2. Capture Attention with Color
Take a cue from fall itself, and try some contrasting hues. They help your call-to-action capture attention quickly. Consider using colors from your logo or website. Photos and images add visual interest, too. If your offerings tend to be complex, an eye-catching infographic often speaks volumes. Want to include attention-grabbing video thumbnails in your e-mail marketing? Constant Contact makes it simple. Sign up today, and see for yourself!
3. Encourage Interaction
Interactive elements help customers engage with your message. So rely on clear and obvious links, because they show readers exactly what actions to take. Add a sidebar or footer with a bright signup button for an online Q&A session. Include a short survey. Invite readers to download a PDF white paper. Think of your e-mails as interactive mini-websites that regularly appear in your customer’s inbox.
4. Divide and Conquer
This pandemic has changed the way people interact. So if your offerings appeal to different customer categories, don’t forget to segment your list. Creating targeted messages can measurably boost open rates, because you’re showing recipients you can help solve their unique challenges. Maybe your consumer audience includes a lot of dog lovers, or single moms. Perhaps you serve hundreds of non-profit organizations, or hospitals. Start making some lists, since the same principle applies in the B2B or B2C space. Remember, we can also help you develop virtual events and information sessions that resonate with a wide range of audience groups.
This autumn may feel somewhat unprecedented — but that’s no reason to let your e-mail marketing efforts land in a spam folder. Make a few smart enhancements, and start improving customer engagement. See our upcoming FREE Friday Skills Training classes here. And don’t miss all our latest YouTube videos, for some high-impact productivity insights.
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