Branding Voice and Passion The power of passion and the voice used to discuss that passion can build significantly stronger brands and drive sales higher. Marketing a brand to customers with a relationship surrounding the customers passion creates more value for the brand. Potential clients need to develop a one on one relationship with a […]
Brand Position
Brand Passion As we introduced the month of branding at Weiskopf Consulting, we segmented the topic into three key elements, trustworthy, passion and consistency. Passion connects your brand to your customers. Aligning your goals with your customer goals is important but so is having a story behind your own brand. Not just a […]
Assess YOUR Brand
Assess YOUR Brand All month long you have learned about the elements of branding, being trustworthy, having passion and consistency of brand. Now it is time for you to look at your brand. Let us assess you brand with our check list and then we will meet with you free of charge to […]
Funding Your Non-Profit
Funding Your Non-Profit Funding is a major component for non-profits. Non-profits can not rely on the same fundraising and advertisement over the course of time. The marketing message becomes boring. Update your marketing message, be sure to stay within your brand message. The way you ask for a donation needs to fit within your brand. […]
Consistency, is Key to Brand Recognition
Keep Your Brand Consistent Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of your brand […]