Translating Technology into a Language YOU Speak

#WorldEmojiDay 😊

Today is a global celebration of emoji!  They have become mainstream, we use them constantly, from text messages to email, even in subject lines. So let’s test your emoji knowledge: As of June 2018, how many emojis are available? What is the most commonly used emoji according to Apple? When were emoji first invented? Where? […]

“All work and no play, makes John a dull boy.” -Author unknown.

“All work and no play, makes John a dull boy.”  … Author unknown. Happy Independence Day! Did you enjoy the holiday yesterday? We hope you took the day off because us entrepreneurs have a tendency to be work-o-hoics. And today, Work-o-Holic Day, is the day all work-o-holics are being prompted to get it in check. […]

#SMDay

Today is the ninth annual global social media day … so get posting! #SMDay Today is all about celebrating social media’s impact on global communication. Nicely timed as June is Effective Communications Month. It’s also a good day to mentally remind yourself to update those social media passwords to ensure their security. But first, let’s […]

June is Effective Communications Month

June is Effective Communications Month. As school ends, humidity starts to peak and summer begins, think about the importance of successful communication in both your personal and professional life.  This study should extend to your digital communication as well.   Commonly your website is the first and most impactful communication you have with potential clients. […]

Happy #VCRDay! #BeKindRewind

Happy #VCRDay! Remember heading to Blockbuster to grab some movies for the evening with friends? Fast forward to today and take a moment to appreciate how far technology has come in a short amount of time.   Speaking of technological advances, what are you doing to keep your website up to date in this age […]

Weakness SWOT Analysis with Social Media Marketing

It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start […]

 Your Keys to Digital Marketing Success February 28

 Your Keys to Digital Marketing Success is a one-day event February 28th at College of DuPage. The day includes 5 Education Sessions featuring 8 Digital Marketing Experts, Two Keynote Speakers, Email Marketing Lunch Panel with Constant Contact, Networking, One-on-One meetings with Digital Marketing Experts, a Private Facebook Group, and more.   The morning Google My […]

Non-Profit Branding

How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand.  Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]

You Completed Your SWOT Analysis, Now What?

You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy?   Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal […]

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