FAQs

Answering questions about Your Digital World

Digital marketing is essential for businesses looking to grow their online presence, attract customers, and increase sales. Many businesses struggle with understanding which digital marketing tactics work best for their industry and goals. Our FAQs provide clear answers to common questions.

1️⃣ What is digital marketing, and why does my business need it?

Digital marketing is the strategy of promoting your business online through channels like social media, search engines, email, and content marketing. It helps increase brand visibility, attract customers, and drive sales in today’s digital world. Something that every small business needs to address.

2️⃣ How do I know if digital marketing will work for my business?

Every business can benefit from digital marketing! Whether you need more website traffic, better leads, or increased sales, we tailor strategies to meet your specific goals and industry needs.

3️⃣ How long does it take to see results?

Results depend on the service. SEO takes 3-6 months for significant growth, while PPC ads and social media campaigns can generate results within days or weeks.

4️⃣ What digital marketing services do you offer?

We provide a full range of services, including:
SEO (Search Engine Optimization) – Improve search rankings & organic traffic
PPC (Pay-Per-Click Advertising) – Get instant visibility with targeted ads
Social Media Marketing – Engage and grow your audience
Email Marketing – Drive sales & customer retention
Content Marketing – Blog posts, articles & videos that build authority
Website Optimization – Improve performance & conversions

5️⃣ How much does digital marketing cost?

Pricing varies based on your needs, business size, and ad spend. We offer custom packages that fit your budget while maximizing ROI. You can start with a very moderate budget $50-$100/month.

6️⃣ Can I do digital marketing myself?

Yes, but it takes time, expertise, and ongoing effort. You can just throw money away on platforms if you don’t have a plan to create awareness, engagement, and conversion. Working with professionals ensures data-driven strategies, expert execution, and better results while you focus on running your business.

7️⃣ Do you provide reports and updates?

Absolutely! We provide regular performance reports online so you can track progress, see key metrics, and understand how your investment is paying off.

9️⃣ How do I get started?

Getting started is easy! Simply request a Free Digital Assessment, and after completing the assessment, we’ll schedule a free consultation to discuss your goals and create a custom digital marketing plan.

Still Have Questions? 630.660.3567

A well-designed website is the foundation of your online presence, helping you attract customers, build credibility, and grow your business. Our FAQs provide clear answers to common website-related questions, making the process easier to understand. From functionality to security, we’re here to help you create a website that works for your business!

1️⃣ Why does my business need a website?

A website is your 24/7 online storefront—it builds credibility, attracts customers, and helps grow your business. Whether you sell products, offer services, or provide information, a professional website boosts your brand and revenue.

2️⃣ How much does a new website cost?

The cost depends on the complexity, features, and functionality you need. We offer custom website solutions to fit different budgets—request a FREE quote

3️⃣ How long does it take to build a website?

Timelines vary based on the project size. A simple website can take 2-4 weeks, while a more complex e-commerce or custom-built site may take 8-12 weeks.

4️⃣ Can I update my website myself after it's built?

Yes! We offer websites with easy-to-use content management systems (CMS) like WordPress or Shopify, so you can update content, images, and products with ease. We offer training on updating and also offer ongoing maintenance plans if you’d prefer us to handle updates for you.

5️⃣ Will my website be mobile-friendly?

Absolutely! Every website we build is fully responsive, meaning it will work seamlessly on desktops, tablets, and mobile devices.

6️⃣ Can you redesign my existing website?

Yes! If your website looks outdated, is slow, or isn’t converting visitors, we can redesign and optimize it for a modern, high-performing experience.

7️⃣ Will my website show up on Google?

Yes! We follow SEO best practices to ensure your site is indexed by search engines. If you want to rank higher and attract more traffic, we offer SEO services to boost visibility.

8️⃣ What if my website has issues or stops working?

We provide website maintenance and support to keep your site running smoothly. If you experience technical issues, we’re just a call or email away!

9️⃣ What type of websites do you create?

We build:
Business Websites – For professionals & companies
E-commerce Stores – Sell products online (Shopify, WooCommerce, etc.)
Portfolio Websites – Showcase your work (photographers, artists, designers)
Custom Web Applications – Tailored solutions for unique business needs

🔟 How do I get started?

Simple! Request a FREE Website Quote for a free consultation. We’ll discuss your needs and create a website plan that works for you!

Still Have Questions? 630.660.3567

Social media is a powerful tool for connecting with your audience, building brand awareness, and driving business growth. With so many platforms and strategies available, it can be overwhelming to know where to start or how to improve your current efforts. Many businesses struggle with choosing the right platforms, creating engaging content, and growing their following. Our FAQs provide answers to common social media questions, helping you navigate the best practices for success. Whether you're looking to increase engagement, run ads, or develop a content strategy, we’re here to guide you!

1️⃣ Why does my small business need social media?

Social media helps you connect with customers, build brand awareness, and drive sales. It’s an affordable way to reach your audience, showcase your products/services, and stay ahead of the competition.

2️⃣ Which social media platforms should my business be on?

It depends on your business and target audience:
Facebook – Best for local businesses, service providers, and community engagement
Instagram – Great for visual brands, retail, and lifestyle businesses
LinkedIn – Ideal for B2B, networking, and professional services
TikTok – Perfect for engaging, short-form video content targeting younger audiences
Twitter (X) – Useful for real-time updates, news, and customer service

3️⃣ How often should I post on social media?

Posting consistently is key. Most businesses post 3-5 times per week, but it depends on your audience and platform. We can help you create a posting schedule that works for your business. We can implement a plan and use a scheduling platform to make your business content consistent.

4️⃣ What kind of content should I post?

The goal of all posts should be to create Awareness, Engagement, and finally Conversion.

A mix of:
Educational posts – Industry tips, how-tos, and FAQs
Promotional content – Highlight products, services, and special offers
Behind-the-scenes – Show your team, workspace, or process
Customer testimonials – Build trust with reviews and success stories
Engaging content – Polls, Q&As, and trending topics to boost interaction

5️⃣ Can I manage my business’s social media myself?

Yes, but it can be time-consuming. A social media expert can help you develop a strategy, create content, manage engagement, and make sure these posts have a tracking component,  so you can focus on running your business.

7️⃣ Do I need to run paid ads on social media?

While organic growth is important, paid ads help you reach new customers faster and target specific audiences. Even a small budget can increase brand awareness and sales.   Just posting for organic growth is not enough.  The Platforms are really designed now as Pay-for-Play.  Knowing how to track your ads to know what is working and what is not, is important to maximizing your dollars spent.

8️⃣ How do I measure social media success?

We track key metrics like:
📊 Engagement (likes, comments, shares)
📊 Follower growth
📊 Website traffic from social media
📊 Conversions & leads (Are people buying or signing up?)

9️⃣ Can you manage my social media for me?

Yes! We offer social media management services including content creation, posting, engagement, and ad management—so you can focus on your business while we handle your social media presence.

🔟 How do I get started?

Easy!  Request a Managed Services Quote, and let’s build a social media strategy that helps your business grow!

Or Call us 630.660.3567

Email marketing is one of the most effective ways to connect with your customers, nurture relationships, and drive sales. From creating engaging content to tracking performance, there’s a lot to consider when building a successful email campaign. Many businesses struggle with growing their email list, crafting the right message, and ensuring their emails reach the right audience. Our FAQs answer common questions about email marketing, providing you with tips and insights to improve your strategy. Whether you’re new to email marketing or looking to optimize your campaigns, we’re here to help you succeed!

1️⃣ Why does my business need email marketing?

Email marketing is one of the most cost-effective ways to engage customers, drive sales, and build long-term relationships. It allows you to reach your audience directly with promotions, updates, and personalized content.

2️⃣ What types of emails should I send?

Welcome Emails – Make a great first impression on new subscribers
Promotional Emails – Share special offers, discounts, and new products
Newsletters – Keep customers informed about your business and industry
Abandoned Cart Emails – Remind customers to complete their purchase
Re-engagement Emails – Win back inactive customers with special incentives

3️⃣ How often should I send emails?

It depends on your business and audience. Most businesses send monthly or biweekly emails, but consistency is key! Making sure your audience knows when they are getting information from you and meet those expectations.  We can help you find the right balance to keep your audience engaged without overwhelming them.

4️⃣ How do I grow my email list?

This is the biggest challenge of all business.  We will help you with a strategy to grow your list(s).

Offer valuable incentives (discounts, free guides, exclusive content)
Add sign-up forms on your website & social media
Use pop-ups or exit-intent forms
Run contests or giveaways
Encourage existing customers to refer friends

5️⃣ What’s the best way to avoid emails going to spam?

✔ Use a verified email domain
✔ Write engaging subject lines (avoid spammy words like “FREE” in all caps)
✔ Keep your email list clean by removing inactive subscribers
✔ ✔ Follow CAN-SPAM and GDPR compliance

6️⃣ How do I track if my emails are working?

We monitor key performance metrics like:
📊 Open rate – How many people opened your email
📊 Click-through rate (CTR) – How many people clicked a link in your email
📊 Conversion rate – How many people took action (bought a product, signed up, etc.)
📊 Unsubscribe rate – How many people opted out

7️⃣ Can I automate my email marketing?

Email automation is key to making your email marketing work for you.  Creating a customized journey for your clients.

Email automation allows you to send personalized emails at the right time, such as:
✔ Welcome sequences for new subscribers
✔ Follow-ups after purchases
✔  Abandoned cart reminders

8️⃣ Do I need professional help with email marketing?

While you can do it yourself, a professional can help optimize your emails, design engaging templates, automate workflows, and improve your results. We take the guesswork out of email marketing so you can focus on running your business.

9️⃣ What email marketing platforms do you support?

We work with Constant Contact as an ALE  (Area Local Expert – 12+ years)  If you're using a different platform, we can help set it up and optimize it for success.

🔟 How do I get started?

It’s easy! Request a FREE Email Consultation and let’s create an email marketing strategy that works for your business!

Still Have Questions? 630.660.3567

IT services are essential for businesses looking to stay competitive, secure, and efficient in today’s digital world. From network management and cybersecurity to software updates and tech support, there’s a lot that goes into maintaining a reliable IT infrastructure. Many businesses struggle with deciding what IT services they need and how to manage their technology effectively. Our FAQs are designed to answer common questions about IT services and help you understand how they can benefit your business. Whether you're looking for ongoing support or specific solutions, we’re here to ensure your technology works seamlessly for you.

1️⃣ What IT services do you offer?

We provide a full range of IT services, including:
Managed IT Services –Maintenance, and support
✔  Cloud Services – Migration, storage, and cloud-based solutions
IT Support & Helpdesk – Troubleshooting and tech support for your team
Network Management – Secure and reliable network setup & maintenance
Data Backup & Recovery – Protection against data loss and downtime

2️⃣ Why does my business need IT services?

Reliable IT services increase efficiency, protect your data, and minimize downtime. Whether you need ongoing support, cybersecurity, or help with cloud solutions, we ensure your technology works for you—not against you.

3️⃣ How do managed IT services work?

With managed IT services, we proactively monitor, maintain, and secure your IT infrastructure for a fixed monthly fee. This means less downtime, better security, and predictable costs for your business.

5️⃣ Can you help with remote work solutions?

Yes! We set up secure remote access, cloud-based collaboration tools, and VPNs to keep your team productive and safe while working from anywhere.

6️⃣ What industries do you serve?

We work with small businesses. Our IT solutions are tailored to meet the unique needs of your industry.

7️⃣ What if my business already has an internal IT team?

We can support your existing IT team by providing extra resources, specialized expertise, or handling routine tasks so your team can focus on strategic initiatives.

8️⃣ How much do IT services cost?

Pricing depends on the size of your business, level of service, and specific IT needs. We offer customized solutions to fit your budget—Request a Free Data Review

9️⃣ How quickly can you respond to IT issues?

We provide fast, reliable IT support, with many issues resolved remotely within minutes. For on-site support, we offer rapid response times based on your service plan.

🔟 How do I get started?

Simple! Request a Free Data Review, and let’s discuss how we can improve your business’s IT infrastructure.

Virginia regularly speaks for Constant Contact, SCORE, Various Chambers of Commerce, and professional organizations, sharing her expertise on the latest trends, best practices, and innovative tools that drive digital success.
1️What topics does Weiskopf Consulting cover in their educational seminars and webinars?

Weiskopf Consulting offers seminars and webinars on a variety of topics, including:

  • Email marketing
  • Social media strategies
  • Website Strategies
  • AI for Business

Our sessions are designed to provide practical insights and strategies that can be applied immediately.

2️Who is the primary speaker for these sessions?

Virginia Weiskopf, our founder, is a sought-after speaker and facilitator. She has extensive experience (12+ years) translating complex technical concepts into accessible language, ensuring that participants gain valuable knowledge and skills.

3️How can I book a speaking engagement with Weiskopf Consulting?

To schedule a seminar or webinar, request a booking here. Provide details about your event, preferred topics, and any specific requirements. Our team will respond promptly to discuss your needs and finalize arrangements.

4️Are the educational sessions customizable?

Yes, we tailor our presentations to meet the specific needs of your audience. Whether you're seeking an in-depth technical workshop or an overview of the latest social media trends, we will customize the content to align with your objectives.

5️What formats are available for these educational sessions?

We offer both in-person and virtual sessions to accommodate your preferences. Our webinars are conducted using reliable platforms to ensure an interactive and engaging experience for all participants.

6️Who can benefit from Weiskopf Consulting's educational speaking services?

Our services are ideal for businesses, organizations, and individuals seeking to enhance their understanding of technology, digital marketing, and effective communication strategies. We cater to various industries and skill levels.

Still Have Questions? 630.660.3567

Call us for "Instant Support" 630.320.2992

X