Brand Position
Brand Passion As we introduced the month of branding at Weiskopf Consulting, we segmented the topic into three key elements, trustworthy, passion and consistency. Passion connects your brand to your customers. Aligning your goals with your customer goals is important but so is having a story behind your own brand. Not just a […]
Assess YOUR Brand
Assess YOUR Brand All month long you have learned about the elements of branding, being trustworthy, having passion and consistency of brand. Now it is time for you to look at your brand. Let us assess you brand with our check list and then we will meet with you free of charge to […]
Funding Your Non-Profit
Funding Your Non-Profit Funding is a major component for non-profits. Non-profits can not rely on the same fundraising and advertisement over the course of time. The marketing message becomes boring. Update your marketing message, be sure to stay within your brand message. The way you ask for a donation needs to fit within your brand. […]
Consistency, is Key to Brand Recognition
Keep Your Brand Consistent Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of […]
Branding Month at Weiskopf Consulting
Learn how to Brand your Company This month is National Learning and Development Month. What’s more important to learn about than your own brand? Weiskopf Consulting will be discussing the strategy of branding with a focus on non-profits complete with information relevant for any brand. Branding is an all encompassing topic, therefore […]
12 Tips for Writing Content in Plain Language
Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon One of the most popular plain language myths is that you have to “dumb down” your content so that everyone […]
ASK The Expert
Q: How often should I clean up my computer? A: Just like fall/spring cleaning you should do a good computer clean up at least twice a year. This should include running CCleaner, Malwarebytes, and a your anti-virus program on a deep dive. CCleaner will remove al those temp files that you don’t need. Please download […]
Social Media Day:Tips to Get You Started And More
June 30th is Social Media Day. To help you celebrate, we wanted to assist you in developing your social media plan. Social media is the engagement marketing cycle. It allows you to connect with your customers, get leads or grow your supporters. Whenever you post something on social media, you should create a WOW moment […]
7 Cell Phone Courtesy Tips
July is National Cell Phone Courtesy Month 87 percent of Americans said they have encountered people talking on cell phones in public places in a loud or annoying manner. Slightly less than 4 out of 10 often experience generally rude or disrespectful behavior, cursing, near-cursing or people interrupting conversations to use e-mail or cell phone. […]