Weakness SWOT Analysis with Social Media Marketing
It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start […]
Your Keys to Digital Marketing Success February 28
Your Keys to Digital Marketing Success is a one-day event February 28th at College of DuPage. The day includes 5 Education Sessions featuring 8 Digital Marketing Experts, Two Keynote Speakers, Email Marketing Lunch Panel with Constant Contact, Networking, One-on-One meetings with Digital Marketing Experts, a Private Facebook Group, and more. The morning Google My […]
Non-Profit Branding
How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand. Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]
Turn A Change Into An Opportunity For Your Brand
Weiskopf Consulting has addressed both Strengths and Weaknesses in your brands SWOT analysis. As we look at Opportunities, it is important to be sure you understand Opportunities before you address them specifically for your brand. An Opportunity is an external factor, something you and your brand have no control over, in comparison with both Strengths […]
Have Identified The External Forces Threatening Your Brand
Weiskopf Consulting has been progressing through your brands SWOT analysis discussion of internal Strengths and Weaknesses then external Opportunities. Finally we have landed on the external and negative, Threats. Anything that could negatively impact your company externally is a Threat. While you can not control a threat, you can control how you prepare and handle […]
You Completed Your SWOT Analysis, Now What?
You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy? Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal […]
To Facebook or not to Facebook, that is the Question…
What to do about your personal data? I will have to break this into different parts since there is so much information to cover and links to share. Personal Data: Facebook and other sites How data is collected and used Business Pages and how you also use this data The first thing you want […]
Digital Year End Review
It is December and that means it is time for a year end review. Commonly the focus is either financials or personnel, but have you thought about your business digital marketing efforts? Tackling the overarching questions of “Were you happy with your digital marketing efforts?” or “Did your digital marketing increase your sales?” are […]
Balancing Work and Play
So often you hear the holidays referred to as “The Most Wonderful Time of the Year.” So why do they seem to hard to maneuver. Hopefully this checklist can make it more enjoyable. 1. Show your gratitude. You are likely not the only person trying to make it through the holidays. By showing […]
Branding Voice and Passion
Branding Voice and Passion The power of passion and the voice used to discuss that passion can build significantly stronger brands and drive sales higher. Marketing a brand to customers with a relationship surrounding the customers passion creates more value for the brand. Potential clients need to develop a one on one relationship with a […]