How to Make Email Automation Work for You
As a business owner, you want to stay connected to your audience. Whether in person, or online, you need to find ways to adjust and improve your customer interaction. An excellent way to grow your relationship with your client is through email marketing, and specifically, a special tool like email automation, which is useful for […]
6 Best Practices in Email Marketing 2021
Email may seem like a thing of the past, but really, it’s present, past and future. It’s a powerful tool, accessible and ready to use. Did you know email marketing best practices are constantly adapting? Practices have changed plenty in these last 6 months than the last 6 years! Experts have been predicting the downfall […]
3 Keys and Handy Checklists for Branding a New Year, New You
Get ready for the New Year. Get ready for change! “More change?” I hear a groan. But hang on a second. Let me encourage you with, perhaps, a familiar phrase you’ve heard a family member say — “Chin up!” Because today we’re here to give you resources for how you can re-vision your brand […]
3 Ways to Set Your Brand Apart
The Who knew it well, didn’t they? I mean, take a look at one of their iconic album covers. Yes, I’m most certainly showing my age. The question is WHO ARE YOU!!!! Get ready to rock and roll as we dive into ways to set your brand apart. 1.)Ask Yourself– Who Are You? AKA: […]
4 Ways to Finish Strong in 2020
2021 is fast approaching. Regardless of your business size, it’s time to take a critical cue from the retail sector. Anyone who’s ever gone holiday shopping knows that buyer activity tends to spike in November and December. Of course, your own seasonal business patterns may vary — and COVID has definitely impacted this year’s economic […]
5 Creative Digital Marketing Ideas – Shake Things Up
Think about the most memorable marketing campaigns you’ve encountered. They all have something in common, don’t they? They make a splash, shake things up, or help us perceive concepts in a brand new way. As 2020 draws to a close, you can achieve similar out-of-the-box results – and the best part is, it’s surprisingly cost-effective […]
Your Essential Non-Profit Digital Checklist
These days, it’s tough to find a non-profit that hasn’t conducted some type of online campaign or activity. Most are on social media; nearly all have a website. For non-profits in the digital space, things are getting more crowded by the minute. You can’t afford to put your presence on auto-pilot. In fact, your digital […]
4 E-mail Marketing Strategies You NEED This Fall
Think about those bright fall leaves, twirling down to the ground. It’s a great reminder that every day, millions of e-mails dance across the internet and hit recipient in-boxes with a painful, unopened thud. Make no mistake: e-mail marketing won’t fade away in the age of COVID-19. It’s just too quick and efficient! In fact, […]
Fall 2020 Business: 4 Ways to PIVOT
This fall season may feel a bit more like free-falling for many organizations. The COVID-19 pandemic continues re-defining the ways we do business. It’s a health and humanitarian challenge that’s also causing huge economic disruptions. But as always, we’re here to help. So grab a pumpkin spice latte, and take a look at some smart […]
4Q Marketing Strategy
Happy Halloween🎃! Ready for some turkey🥧? Buying holiday gifts🎄? Right, we’re just starting to enjoy the summer and suddenly getting thrown back into the world of schedules and school. And before you know it, don’t cringe, but yes the snow❄ will be falling and we will be talking 4Q and holiday marketing. So when do […]