Digital Year End Review
It is December and that means it is time for a year end review. Commonly the focus is either financials or personnel, but have you thought about your business digital marketing efforts? Tackling the overarching questions of “Were you happy with your digital marketing efforts?” or “Did your digital marketing increase your sales?” are […]
Balancing Work and Play
So often you hear the holidays referred to as “The Most Wonderful Time of the Year.” So why do they seem to hard to maneuver. Hopefully this checklist can make it more enjoyable. 1. Show your gratitude. You are likely not the only person trying to make it through the holidays. By showing […]
Branding Voice and Passion
Branding Voice and Passion The power of passion and the voice used to discuss that passion can build significantly stronger brands and drive sales higher. Marketing a brand to customers with a relationship surrounding the customers passion creates more value for the brand. Potential clients need to develop a one on one relationship with a […]
Brand Position
Brand Passion As we introduced the month of branding at Weiskopf Consulting, we segmented the topic into three key elements, trustworthy, passion and consistency. Passion connects your brand to your customers. Aligning your goals with your customer goals is important but so is having a story behind your own brand. Not just a […]
Assess YOUR Brand
Assess YOUR Brand All month long you have learned about the elements of branding, being trustworthy, having passion and consistency of brand. Now it is time for you to look at your brand. Let us assess you brand with our check list and then we will meet with you free of charge to […]
Funding Your Non-Profit
Funding Your Non-Profit Funding is a major component for non-profits. Non-profits can not rely on the same fundraising and advertisement over the course of time. The marketing message becomes boring. Update your marketing message, be sure to stay within your brand message. The way you ask for a donation needs to fit within your brand. […]
Consistency, is Key to Brand Recognition
Keep Your Brand Consistent Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of […]
Branding Month at Weiskopf Consulting
Learn how to Brand your Company This month is National Learning and Development Month. What’s more important to learn about than your own brand? Weiskopf Consulting will be discussing the strategy of branding with a focus on non-profits complete with information relevant for any brand. Branding is an all encompassing topic, therefore […]
12 Tips for Writing Content in Plain Language
Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon One of the most popular plain language myths is that you have to “dumb down” your content so that everyone […]
ASK The Expert
Q: How often should I clean up my computer? A: Just like fall/spring cleaning you should do a good computer clean up at least twice a year. This should include running CCleaner, Malwarebytes, and a your anti-virus program on a deep dive. CCleaner will remove al those temp files that you don’t need. Please download […]