Why SEO and AEO Matter More Than Ever for Small Businesses
🔍 Why SEO and AEO Matter More Than Ever for Small Businesses The digital landscape is changing fast — and so is the way people (and AI) discover businesses online. It’s no longer enough to just show up on Google search results. Today, your business needs to be visible across a growing range of AI-powered […]
5 Ways to Prepare Your Digital Marketing Strategy for 2026
5 Ways to Prepare Your Digital Marketing Strategy for 2026 As the year winds down, now is the perfect time to reflect, refine, and refresh your digital marketing strategy. The online landscape continues to evolve rapidly — from the rise of AI-powered search to the growing importance of local visibility and structured data. Preparing now […]
Key Takeaways from Our Email Marketing Video Series
At Weiskopf Consulting, we know that effective email marketing is one of the most powerful tools small businesses can use to connect with customers and drive results. That’s why we created an email marketing video series—to help you build smarter, more engaging campaigns that actually convert. 1. Grow and Maintain a Healthy Email List – […]
6 Best Practices for Email Subject Lines
An email subject line might look like it was put together in seconds, but don’t let its smallness deceive you. Subject lines can often be the most challenging to write! Most importantly, no matter how wonderful your entire email is written, your audience won’t experience any of it if they’re not propelled to click the […]
3 Amazing Email & Auto Responder Best Practices
In today’s blog post, we’re discussing 3 Amazing Best Email & Auto Responder Practices. Implementing these practices will help you do better email marketing. 1. Use Specific Email Subject Lines Here we talk about the do’s and don’ts when writing subject lines. To optimize your email marketing, DO NOT USE THE FOLLOWING IN YOUR EMAIL […]
2018-1-22 Strengths SWOT Analysis with Social Media Marketing
“The definition of insanity is doing the same thing over and over again, but expecting different results”. – Albert Einstein Likely you are familiar with the term SWOT analysis. Most commonly defined as the process that identifies internal strengths, weaknesses, as well as external (potential) for both opportunities and threats. Like many […]