End of Year Website Tune-Up Checklist
End-of-Year Website Tune-Up Checklist for Small Businesses Before you flip the calendar to 2026, take a moment to check the foundation of your online presence — your website. A strong, updated site not only improves your SEO but also builds credibility, boosts conversions, and helps customers (and AI assistants) find you with confidence. Think of […]
Why SEO and AEO Matter More Than Ever for Small Businesses
🔍 Why SEO and AEO Matter More Than Ever for Small Businesses The digital landscape is changing fast — and so is the way people (and AI) discover businesses online. It’s no longer enough to just show up on Google search results. Today, your business needs to be visible across a growing range of AI-powered […]
5 Ways to Prepare Your Digital Marketing Strategy for 2026
5 Ways to Prepare Your Digital Marketing Strategy for 2026 As the year winds down, now is the perfect time to reflect, refine, and refresh your digital marketing strategy. The online landscape continues to evolve rapidly — from the rise of AI-powered search to the growing importance of local visibility and structured data. Preparing now […]
Why a Digital Online Assessment Can Improve Your Online Presence
In today’s digital-first world, your online presence is often the first impression potential customers have of your business. Whether they find you through Google, social media, or an online directory, what they see—and how they interact with it—matters. But how do you know if your current online strategy is working? That’s where a digital online […]
Key Takeaways from Our Email Marketing Video Series
At Weiskopf Consulting, we know that effective email marketing is one of the most powerful tools small businesses can use to connect with customers and drive results. That’s why we created an email marketing video series—to help you build smarter, more engaging campaigns that actually convert. 1. Grow and Maintain a Healthy Email List – […]
How to Manage Your Brand Across Social Media
Social media is another way we can connect with our targeted audience. There are a variety of social media platforms we can use to tell our story in multiple formats in order to talk to our clients. Building your brand means being consistent across every single interaction; such as, consistency in tone of voice in-person […]
6 Best Practices for Email Subject Lines
An email subject line might look like it was put together in seconds, but don’t let its smallness deceive you. Subject lines can often be the most challenging to write! Most importantly, no matter how wonderful your entire email is written, your audience won’t experience any of it if they’re not propelled to click the […]
3 Amazing Email & Auto Responder Best Practices
In today’s blog post, we’re discussing 3 Amazing Best Email & Auto Responder Practices. Implementing these practices will help you do better email marketing. 1. Use Specific Email Subject Lines Here we talk about the do’s and don’ts when writing subject lines. To optimize your email marketing, DO NOT USE THE FOLLOWING IN YOUR EMAIL […]
Your Essential Non-Profit Digital Checklist
These days, it’s tough to find a non-profit that hasn’t conducted some type of online campaign or activity. Most are on social media; nearly all have a website. For non-profits in the digital space, things are getting more crowded by the minute. You can’t afford to put your presence on auto-pilot. In fact, your digital […]
Create Eye-Catching Facebook Ads with Canva
Think you need to hire a skilled graphic designer to create attention-grabbing Facebook ads? Think again. Just add Canva to your in-house team. It’s not a person, it’s a program. Are you still on the fence about Facebook ads? This social media platform currently has one of the largest existing pools of active users. It […]