Website Not Getting Leads? Here’s What’s Missing
Not Getting Website Leads? Here’s What To Do Next Most Websites Fail for One Simple Reason: They Aren’t Built to Convert Many business owners assume their site isn’t generating leads because of traffic.But traffic isn’t usually the issue—conversions are. https://youtu.be/6Wa27jlsZMQ Most small business websites fail to convert because they lack: ❌ Clear calls-to-action Visitors […]
Is Your Website Ready for AI in 2026?
Is Your Website Ready for AI in 2026? Here’s What Every Small Business Needs to Know The way people find businesses online has changed—dramatically. In 2026, your customers are no longer relying solely on Google searches to discover local services. Instead, they’re turning to AI-driven tools like ChatGPT, Gemini, Perplexity, and voice assistants to ask […]
4 Part Training Series
Add Your Heading Text Here Unlock Your Website’s Potential: Join Our 4-Part Online Training Series In 2026, how customers discover your business has fundamentally changed. Search engines are no longer the only way people find services—AI tools like ChatGPT, Gemini, Perplexity, and voice assistants now play a major role in directing traffic. If your website […]
End of Year Website Tune-Up Checklist
End-of-Year Website Tune-Up Checklist for Small Businesses Before you flip the calendar to 2026, take a moment to check the foundation of your online presence — your website. A strong, updated site not only improves your SEO but also builds credibility, boosts conversions, and helps customers (and AI assistants) find you with confidence. Think of […]
Why SEO and AEO Matter More Than Ever for Small Businesses
🔍 Why SEO and AEO Matter More Than Ever for Small Businesses The digital landscape is changing fast — and so is the way people (and AI) discover businesses online. It’s no longer enough to just show up on Google search results. Today, your business needs to be visible across a growing range of AI-powered […]
5 Ways to Prepare Your Digital Marketing Strategy for 2026
5 Ways to Prepare Your Digital Marketing Strategy for 2026 As the year winds down, now is the perfect time to reflect, refine, and refresh your digital marketing strategy. The online landscape continues to evolve rapidly — from the rise of AI-powered search to the growing importance of local visibility and structured data. Preparing now […]
Why a Digital Online Assessment Can Improve Your Online Presence
In today’s digital-first world, your online presence is often the first impression potential customers have of your business. Whether they find you through Google, social media, or an online directory, what they see—and how they interact with it—matters. But how do you know if your current online strategy is working? That’s where a digital online […]
Key Takeaways from Our Email Marketing Video Series
At Weiskopf Consulting, we know that effective email marketing is one of the most powerful tools small businesses can use to connect with customers and drive results. That’s why we created an email marketing video series—to help you build smarter, more engaging campaigns that actually convert. 1. Grow and Maintain a Healthy Email List – […]
How to Manage Your Brand Across Social Media
Social media is another way we can connect with our targeted audience. There are a variety of social media platforms we can use to tell our story in multiple formats in order to talk to our clients. Building your brand means being consistent across every single interaction; such as, consistency in tone of voice in-person […]
6 Best Practices for Email Subject Lines
An email subject line might look like it was put together in seconds, but don’t let its smallness deceive you. Subject lines can often be the most challenging to write! Most importantly, no matter how wonderful your entire email is written, your audience won’t experience any of it if they’re not propelled to click the […]