Every business has trouble getting clients to open emails, Weiskopf Consulting included. Here is a short video with some helpful hints. How to Build a Responsive Email List.
Constant Contact claims that the average email open rate is around 20%. Constant Contact says: “It can be frustrating to spend so much energy on a campaign that only a fifth of your contacts open. So, every now and again, it can be beneficial to run a re-engagement campaign that specifically targets the people who aren’t opening your emails. This can boost your overall open rate and help you clean your contact list.”
Here are a few of those tips: (using your reporting feature in Constant Contact)
- Find out who isn’t opening your emails
- Launch your email contact re-engagement campaign
- Track your email recipient engagement
- Engaging your email list and checking it twice
and support to allow you to focus on your business.