Why does it always seems like the second the turkey is cut the new year is upon us? And this year we have an extra week. How is that possible? Every year we say we will reflect on the previous year and make changes for the year ahead. But how often do we actually DO […]
#WorldWideWebDay #WideWebDay
Happy #WorldWideWebDay! Wasn’t it fun and exciting when the internet debuted. Suddenly information and soon after shopping was available immediately, just a click away! Fast forward to today where life seems unimaginable without the web but it has become so much harder for us digital marketers to stand out among the competition and impact our […]
You Completed Your SWOT Analysis, Now What?
You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy? Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal strengths […]