It takes courage to complete a SWOT analysis, the strategic planning tool that stands for strengths, weaknesses, opportunities and threats. Without a doubt, the trickiest one to assess is weaknesses. If you can be honest and objective, you can identify your business’ weaknesses. Not every weakness has the potential to ruin your business, so start […]
Your Keys to Digital Marketing Success February 28
Your Keys to Digital Marketing Success is a one-day event February 28th at College of DuPage. The day includes 5 Education Sessions featuring 8 Digital Marketing Experts, Two Keynote Speakers, Email Marketing Lunch Panel with Constant Contact, Networking, One-on-One meetings with Digital Marketing Experts, a Private Facebook Group, and more. The morning Google My Business […]
Non-Profit Branding
How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand. Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]
You Completed Your SWOT Analysis, Now What?
You have completed your SWOT Analysis. You have a tidy bullet point list of internal strengths and weaknesses as well as external opportunities and threats. Now how do you evolve the SWOT spreadsheets into a strategy? Initially, it is helpful to relate information from two quadrants to create an actionable strategy. Use your internal strengths […]