Social media is another way we can connect with our targeted audience. There are a variety of social media platforms we can use to tell our story in multiple formats in order to talk to our clients. Building your brand means being consistent across every single interaction; such as, consistency in tone of voice in-person and in emails, consistency in logo, color, and design. Brand isn’t just logo; brand is a complete package that your customers receive on so many levels.
How does your brand make the client feel? If you have multiple social media platforms, are you consistent across these channels? It’s a challenge, for sure, but we should always expect a good challenge. Today we’re here to give you 7 simply attractive strategies for how to manage your brand across social media.
In this post, we’re first going to discuss the basics, and then jump right into our list of 6 best practices in email marketing for you to start this year in 2021, and to take with you, beyond.
First and foremost, let’s understand email marketing and its purpose.
Email marketing is a strategy and action to target your audience (i.e your customers) through emails. Your customers and subscribers want something; they want to achieve a goal, so in these emails, you send them valuable information and assets to serve them, which in turn, helps increase communications and revenue. You want to know a secret about emailing? It’s about the customer.
The goal is to bring CX into email marketing. It’s all about the customer, not about you.
Now, what exactly is CX? CX stands for customer experience, and you may see this term accompanied by another term, UX. UX stands for the user experience. They are in the same family but not entirely the same. Think of CX as the experience customers have with your brand as a whole; it's the bigger picture. CX includes things like customer service/support, advertising, social media and sales process. On the other hand, UX is the experience your customers have with your product and things like website, app and software as they are using, navigating it and getting information. This includes UX design, the design of the product and interface.
You want to understand the customers’ needs and become a bridge to help make their journey as smooth and easy as possible.
1. Continue to Understand your Audience
It’s about them, your customer. You need to get to know your clientele and build these relationships in tandem to building your business. This means understanding their needs, wants, interests and online behavior patterns, so that you can keep your emails real and authentic. You’re a human connecting with other humans. What sets you a part is your unique brand voice, tone and image. The key here is to be relevant and personable. You can always have a conversation with them, set a time to meet over coffee or online, even send out a survey, or poll to get customer contributions (include their opinions). So determine, who is your audience? What are they looking for? What do they tend to respond to? It’s a true and sad fact that about 68% will automatically delete emails, so you also need to use email marketing tools to understand your audience.
It’s about them, your customer. You need to get to know your clientele and build these relationships in tandem to building your business. This means understanding their needs, wants, interests and online behavior patterns, so that you can keep your emails real and authentic. You’re a human connecting with other humans. What sets you a part is your unique brand voice, tone and image. The key here is to be relevant and personable. You can always have a conversation with them, set a time to meet over coffee or online, even send out a survey, or poll to get customer contributions (include their opinions). So determine, who is your audience? What are they looking for? What do they tend to respond to? It’s a true and sad fact that about 68% will automatically delete emails, so you also need to use email marketing tools to understand your audience.
2. Use Segmentation
3. Have a CTA —CALL TO ACTION
You want your audience to take action, to interact with you and be engaged to continue to interact with you. Majority of emails need a call to action; this is crucial. It's fine to omit a CTA in a thank you email. But almost always, you should have a CTA, and no more than 2 CTA's in an email. What do I want my subscriber to do here? Call it out! Directly tell them with power words like, “Click now,” or “Read/Watch now.”
Make the CTA interactive. The call to action may be a button they click which leads them to the video or blog post, whatever asset it is that you want to give and that will provide value.
4. Improve Email Design – Less is More
The saying may be an old one, but it’s here to stay for 2021. Minimalism for websites, eBooks, templates, and emails will continue to soar. This is a clean, uncluttered, simplistic design that uses ‘less as more.’ What are some of your favorite minimalist designs? Take a look at your competitors to see how they’re designing and structuring their social spaces. And definitely use affordable assets like Creative Commons Flickr, Canva, iStock, and Pinterest to check out what’s hot, and what you can use to create a good-looking email campaign. You want the space to be clean and easy to read, and have some bright colors to stand out. Less is more doesn’t mean boring and impersonal. This is your chance to stay true to your brand voice and tone, and at the same time, look good and clean. A simple, clean design will also transfer easier to mobile devices. If you’re interested in studying more about this, check out this article from Canva on minimalist design examples and detailed tips.
Make the CTA interactive. The call to action may be a button they click which leads them to the video or blog post, whatever asset it is that you want to give and that will provide value.
5. This is a Key Point Title
The saying may be an old one, but it’s here to stay for 2021. Minimalism for websites, eBooks, templates, and emails will continue to soar. This is a clean, uncluttered, simplistic design that uses ‘less as more.’ What are some of your favorite minimalist designs? Take a look at your competitors to see how they’re designing and structuring their social spaces. And definitely use affordable assets like Creative Commons Flickr, Canva, iStock, and Pinterest to check out what’s hot, and what you can use to create a good-looking email campaign. You want the space to be clean and easy to read, and have some bright colors to stand out. Less is more doesn’t mean boring and impersonal. This is your chance to stay true to your brand voice and tone, and at the same time, look good and clean. A simple, clean design will also transfer easier to mobile devices. If you’re interested in studying more about this, check out this article from Canva on minimalist design examples and detailed tips.
Make the CTA interactive. The call to action may be a button they click which leads them to the video or blog post, whatever asset it is that you want to give and that will provide value.
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