Your Keys to Digital Marketing Success is a one-day event February 28th at College of DuPage. The day includes 5 Education Sessions featuring 8 Digital Marketing Experts, Two Keynote Speakers, Email Marketing Lunch Panel with Constant Contact, Networking, One-on-One meetings with Digital Marketing Experts, a Private Facebook Group, and more. The morning Google My Business […]
Non-Profit Branding
How do you describe your Non-Profit’s brand? It is so validating to talk about facts and figures to showcase the success of a brand. Discussing the history of a brand can spotlight growth and point to the future. Yet you need more to succeed. You need to connect to your donors and volunteers. You need […]
Turn A Change Into An Opportunity For Your Brand
Weiskopf Consulting has addressed both Strengths and Weaknesses in your brands SWOT analysis. As we look at Opportunities, it is important to be sure you understand Opportunities before you address them specifically for your brand. An Opportunity is an external factor, something you and your brand have no control over, in comparison with both Strengths […]
Have Identified The External Forces Threatening Your Brand
Weiskopf Consulting has been progressing through your brands SWOT analysis discussion of internal Strengths and Weaknesses then external Opportunities. Finally we have landed on the external and negative, Threats. Anything that could negatively impact your company externally is a Threat. While you can not control a threat, you can control how you prepare and handle […]
To Facebook or not to Facebook, that is the Question…
What to do about your personal data? I will have to break this into different parts since there is so much information to cover and links to share. Personal Data: Facebook and other sites How data is collected and used Business Pages and how you also use this data The first thing you want to […]